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content, emerging, engineering, eventual, fueling, Internet, P.M., recalled, reverse, university

Google Took Different Approaches Than Yahoo

Consistent management team focused on technology and ad business fueled Google’s expertise and eventual success
Updated July 25, 2016 7:32 p.m. ET

source: The Wall Street Journal

In early 2000, Yahoo Inc. stood at the internet’s pinnacle, commanding the world’s most trafficked website and a $125 billion market value. Around that time, an upstart called Google was emerging as a destination for search.

Today, Google parent Alphabet Inc. is the world’s second most valuable company with a market value of $516 billion and a profit last year of $16.35 billion. Yahoo, which posted a $4.36 billion loss last year, agreed to be acquired by Verizon Communications Inc. on Monday for $4.8 billion.

A number of factors led to their diverging fates, but at the core of Google’s triumph over Yahoo has been a consistent management team that focused relentlessly on technology serving its massive online-advertising business. Yahoo, by contrast, vacillated across six chief executives who often emphasized content over the technology itself, leading to a blur of business models.

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 acquired第四級acquire(取得;獲得) 的過去式及過去分詞
 ad第三級[名詞] 廣告
 advertising第三級advertise(為...做廣告;公佈) 的現在分詞; [名詞] (總稱)廣告;登廣告
 approaches第三級approach(接近,靠近) 的第三人稱單數現在式; approach(靠近;方法,門徑) 的複數
 billion第三級[名詞] (美國)十億; billion((美國)十億) 的複數
 commanding第三級command(命令;掌握; 指揮;控制) 的現在分詞
 communications第四級communication(交往;通信) 的複數
 consistent第四級[形容詞] 始終如一的,前後一致的
 content第四級[形容詞] 滿意的;甘願的; [動詞] 使滿足; [名詞] 內容,要旨
 contrast第四級[動詞] 使對比,使對照; [名詞] 對比,對照
 emerging第四級emerge(浮現;出現) 的現在分詞
 emphasized第三級emphasize(強調) 的過去式及過去分詞
 eventual第四級[形容詞] 最後的;結果的
 factors第三級factor(因素;要素) 的複數
 fates第三級fate(命運) 的複數
 fueled第四級fuel(加燃料;加油) 的過去式及過去分詞
 Internet第四級[名詞] 網際網路
 management第三級[名詞] 管理;經營;處理
 P.M.第四級[縮寫] 下午
 profit第三級[動詞] 得益,獲益; [名詞] 利潤,盈利;收益
 technology第三級[名詞] 工藝學;工藝
 triumph第四級[動詞] 獲得勝利; [名詞] 勝利
 valuable第三級[形容詞] 有價值的
 website第四級[名詞] 網站